Of the 133 identified eligible accounts, 100 accounts have Keytruda sales from Jul 2022 to Jun 2023. You can explore these accounts based on their Total Sales or based on their Est Market Potential.
Note that Pareto accounts are the accounts that make up 80% of our total sales.
Note that Effort is the total calculated calls per quarter based on the HCP's class in the S&T. If the HCP is not yet covered, we assigned them an HCP class of Class C - New, but only those with sales were included in the calculation. Please refer to the mapping below for details:
| HCP Class | Target Calls Per Month |
|---|---|
| Class A | 2x |
| Class B | 2x |
| Class C | 1x |
| Class D | 1x |
| Class C - New (with sales) | 1x |
| Class C - New (without sales) | 0x (NOT included) |
Note that Total Sales is log-transformed for visual purposes only. Please hover on the points to see the actual total sales of the account.
Notice how 3 of the accounts above have 0 anticipated effort (Target Calls Per Quarter = 0). This is because these accounts have no identified Onco HCPs in our system having this as primary account.
| Account Brick Code | Account Type | Account MDM ID | Account Name | Sales | Sales from HCP | Total Sales | Category based on Total Sales | Estimated Market Potential | Category based on Estimated Market Potential | Included in Current Config |
|---|---|---|---|---|---|---|---|---|---|---|
| 72052 | Private Hospitals | 34926 | Providence Hospital Inc. | Php 140,736 | Php 0 | Php 140,736 | LOW SALES | Php 517,064 | LOW MARKET POTENTIAL | N |
| 75032 | Private Hospitals | 15442 | Taytay Doctors Multispecialty Hospital | Php 1,125,890 | Php 0 | Php 1,125,890 | MODERATE SALES | Php 6,549,133 | MODERATE MARKET POTENTIAL | N |
| 39072 | Private Hospitals | 19095 | The Medical City - South Luzon | Php 562,945 | Php 0 | Php 562,945 | LOW SALES | Php 3,274,567 | MODERATE MARKET POTENTIAL | N |
Note that Pareto accounts are the accounts that make up 80% of our total estimated market potential.
Note that Effort is the total calculated calls per quarter based on the HCP's class in the S&T. If the HCP is not yet covered, we assigned them an HCP class of Class C - New, but only those with sales were included in the calculation. Please refer to the mapping below for details:
| HCP Class | Target Calls Per Month |
|---|---|
| Class A | 2x |
| Class B | 2x |
| Class C | 1x |
| Class D | 1x |
| Class C - New (with sales) | 1x |
| Class C - New (without sales) | 0x (NOT included) |
Note that Est Market Potential is log-transformed for visual purposes only. Please hover on the points to see the actual estimated market potential of the account.
Notice how 3 of the accounts above have 0 anticipated effort (Target Calls Per Quarter = 0). This is because these accounts have no identified Onco HCPs in our system having this as primary account.
| Account Brick Code | Account Type | Account MDM ID | Account Name | Sales | Sales from HCP | Total Sales | Category based on Total Sales | Estimated Market Potential | Category based on Estimated Market Potential | Included in Current Config |
|---|---|---|---|---|---|---|---|---|---|---|
| 72052 | Private Hospitals | 34926 | Providence Hospital Inc. | Php 140,736 | Php 0 | Php 140,736 | LOW SALES | Php 517,064 | LOW MARKET POTENTIAL | N |
| 75032 | Private Hospitals | 15442 | Taytay Doctors Multispecialty Hospital | Php 1,125,890 | Php 0 | Php 1,125,890 | MODERATE SALES | Php 6,549,133 | MODERATE MARKET POTENTIAL | N |
| 39072 | Private Hospitals | 19095 | The Medical City - South Luzon | Php 562,945 | Php 0 | Php 562,945 | LOW SALES | Php 3,274,567 | MODERATE MARKET POTENTIAL | N |
Notice how 8 of the accounts above have Php 0 estimated market potential. It is likely that their HCP sales were obtained through our Onco Care sub-distributor, whose sales are not visible in our DDD data.
| Account Brick Code | Account Type | Account MDM ID | Account Name | Sales | Sales from HCP | Total Sales | Category based on Total Sales | Estimated Market Potential | Category based on Estimated Market Potential | Included in Current Config |
|---|---|---|---|---|---|---|---|---|---|---|
| 52034 | Private Hospitals | 8161 | Cagayan Polymedic Medical Plaza | Php 0 | Php 2,350,295 | Php 2,350,295 | MODERATE SALES | Php 0 | LOW MARKET POTENTIAL | Y |
| 52044 | Private Hospitals | 37390 | Capitol University Medical Center | Php 0 | Php 1,125,890 | Php 1,125,890 | MODERATE SALES | Php 0 | LOW MARKET POTENTIAL | Y |
| 34044 | Private Hospitals | 7359 | Iloilo Mission Hospital | Php 0 | Php 844,418 | Php 844,418 | MODERATE SALES | Php 0 | LOW MARKET POTENTIAL | Y |
| 73014 | Private Hospitals | 2245 | Lucena United Doctors | Php 0 | Php 1,829,571 | Php 1,829,571 | MODERATE SALES | Php 0 | LOW MARKET POTENTIAL | Y |
| 52054 | Private Hospitals | 8738 | Madonna And Child Hospital | Php 0 | Php 140,736 | Php 140,736 | LOW SALES | Php 0 | LOW MARKET POTENTIAL | Y |
| 17052 | Private Hospitals | 12495 | Our Lady Of Mercy General Hospital - Pulilan | Php 0 | Php 140,736 | Php 140,736 | LOW SALES | Php 0 | LOW MARKET POTENTIAL | Y |
| 27054 | Private Hospitals | 963 | Ricardo Limso Medical Center Inc | Php 0 | Php 140,736 | Php 140,736 | LOW SALES | Php 0 | LOW MARKET POTENTIAL | N |
| 66074 | Private Hospitals | 10586 | V. L. Makabali Mem Hosp | Php 0 | Php 1,125,890 | Php 1,125,890 | MODERATE SALES | Php 0 | LOW MARKET POTENTIAL | N |
HI